PHIVE is Parramatta’s community, cultural and civic hub, located in the heart of Parramatta’s CBD. As a vibrant central gathering space, PHIVE provides a diverse year-round program of over 300 events for the local community.
Project
Brand Extension
To differentiate PHIVE’s diverse programming, a clear visual system was designed to categorise events, ensuring easy identification while maintaining brand alignment.
A comprehensive visual framework was developed to tackle this challenge, accompanied by detailed guidelines to ensure consistency across categories. This framework provides a clear set of standards for future designers.
Six event categories were identified and carefully designed, with thoughtful attention given to colour choices, scalability, and imagery to ensure flexibility and adaptability. Four of the six categories are showcased here.
