GradLife is Western Sydney University's biannual alumni magazine. Its aim is to keep a network of over 200,000 graduates connected and up to date with the University's achievements, as well as showcase the success of fellow graduates. With around 15,000 to 20,000 printed copies each issue, and an even wider digital distribution, GradLife engages a huge audience across different industry sectors.
Project
GradLife redesign
In redesigning GradLife, I aimed for a transformation of the way the stories were told through the visual representations. Shifting away from portrait-heavy visuals to a dynamic mix of profile shots, conceptual imagery and creative typography to create more engaging storytelling. The cover kept its people-centric focus, while inner spreads embraced more interpretative design. The process included competitor analysis, concept development, art direction, and final execution.
