With over 200 degrees on offer for undergraduate study at Western Sydney University, the Themes of Study postcard series categorised these into distinct themes to help guide prospective students towards areas they were interested in, without overwhelming them.
Project
postcard series + Screen Display
Using aspirational headlines like "Build a Better Society" and "Investigate the Mind," I created conceptual imagery that visually captured each theme and the diverse degrees they represented. Designed to stand out in crowded career expos, the series uses bold typography, vibrant colours, and striking graphics to engage students. The postcards encouraged them to collect multiple themes, inspiring exploration of future study paths while staying within brand guidelines.
A supporting video slideshow extended the campaign’s impact, playing in the backdrop of recruitment events.
