Parramatta, the geographic heart of Sydney, is a thriving commercial, cultural, and residential hub. Blending modern skyscrapers with heritage landmarks, it offers a vibrant dining, entertainment, and business scene that attracts people from all walks of life.
Project
Brand Campaign
This brand awareness campaign positions Parramatta as a dynamic destination, showcasing the City's vibrancy through its bold color palette and signature arrow motifs that point to Where It’s At. More than just a location, Parramatta is a place to live, work, play, and discover.
