As part of the launch of the screens, new video content was created for use. Coordinating with the videographer, we planned what kind of content should be used and how it should be mapped out.

As a result, I created a series of brand-positive videos using stock footage featuring the brand message of 'YOU to the power of us' as well as welcome messages for students starting or returning to campus to be used for Orientation Week. These were displayed alongside videos edited by the videographer showing the many facilities on campus. Together they highlighted the strengths of the University and enhanced the University's brand on campus.