The Wallumattagal campus at Macquarie University is home to a wide range of food outlets that share the same customer base. With the number of competitors on campus, it is important for Ubar to establish its presence and boost recognition of its brand. Aside from the logo, Ubar did not have a branding system in place.
Project
branding
A visual identity system was proposed for Ubar with the purpose of tying design collaterals together into a cohesive look and feel to promote the various events held at the bar.
A colourful palette and a modern and distinct font to appeal to the young, as well as graphic devices derived from the shape 'U' were created to uniquely identify the Ubar brand.
