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celia.y.zhao@gmail.com
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UNSW China

OPen Day

Event + Collateral

About

UNSW China Open Day is a high-level international engagement event focused on the recruitment of international students from China. The event offers an opportunity for prospective overseas students to engage with representatives and academics from the University and find out more about studying at UNSW.

In 2022, 3 events were held at 3 separate cities across China:
+ Shanghai
+ Nanjing
+ Shenzhen

Designs were created in both English and Chinese.

2022

Client
+ UNSW
Event + Collateral
Exhibition Displays
Print collateral

Exhibition displays

Exhibition displays

Project

The 2022 China Open Day was designed to bring a mini-campus experience to the overseas Chinese audience who are unable to attend an open day experience on the Sydney campus. Many of the booths and displays were inspired by and corresponded to actual locations on the UNSW campus.
I was in charge of bringing this vision into the physical space which included booth and exhibition design, graphic design, and providing advice on furniture, props and decor.
The following displays and spaces were created:
+ Faculty booths
+ MakerSpace
+ Interactive flip wall
+ UNSW Bookshop
+ Registration booth
+ The Nucleus & Library
+ Quadrangle Lawn photo booth
Role
+ Design
Faculty Booths
Makerspace
InTeractive Flip wall
UNSW BooKSHOP
Registration booth
The Nucleus & Library
Quadrangle lawn

Print collateral

Print collateral

Project

In addition to the design of the exhibition displays, a number of printed collateral and merchandise were also created to be used and/or distributed at the event.
+ Tote bag
+ Coffee cup
+ Gift box
+ Standing banners
+ U Pass cards
+ Event map
+ Holding boards
+ Tent cards
+ Clancy the lion pins and backing card
Role
+ Design
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Catching Lightning
Discover Your Unlimited
Celia Zhao
•
celia.y.zhao@gmail.com
Sydney Australia